How to Reach the Next Generation
Smosh, The Fine Brothers, PewDiePie, KSI, Ryan Higa. Those are the most popular celebrities among teenagers right now. They’re all more popular than Katy Perry, Jennifer Lawrence, Leonardo Dicaprio, Johnny Depp, Vin Diesel, and everybody else listed in this summer’s Variety commissioned survey. Who are Smosh and company? They’re Youtube stars. Between the 5 of them they’ve garnered about 75 million subscribers and they’ve accumulated over 10 BILLION views. BILLION. Most of those subscriptions and views come from people under 35. And while the biggest names on Youtube are gamers and comedians there is a clear audience for political shows